Our Company PMS AIF WORLD Platform is owned and created by AdviceSense Wealth Management, a financial services firm. We provide research backed quality investing service with an endeavour and promise for long term wealth creation and prosperity. It is easy to socialize and sell, which is what most so called advisors do. But, it is equally difficult to maintain insight and integrity which is what we strive for. We do not sell. We understand the requirement, and offer a well analysed suitable solution. With us investors make informed and more confident investment decisions. You are welcome ! Our Philosophy Right Advice Just telling you want you want to hear is not Right Advice. We call this, “mere socializing and selling approach”. Our philosophy is based on suitability and not sales. So we don’t sell you what you want; we advise you on what your portfolio needs, and what is right for you. From asset allocation to asset re-balancing, we do not hesitate in advising you in line with what is right and important for you even if it’s against your biases. Our educative approach makes it possible. Right Products Market is cluttered with thousands of financial products. Most are manufactured keeping in mind product seller’s interests. Our philosophy is to select the product with insight as well as integrity. We like Simple Products. If an equity product is not good for long term returns, it is not recommended. Similarly if a debt product takes un-due risk it is also not recommended. We like products that are low on expenses and exit loads. We like products that demonstrate performance consistency. Basically, product must make an objective investment sense. Right Portfolio Adding too many products in the portfolio plays against the portfolio’s performance as also complicates the portfolio. This approach doesn’t get you higher return; in fact, it adversely impacts the performance as good ones get balanced with bad performing ones . Our philosophy is to un clutter the portfolio by identifying under performers and simplifying its structure. The aim is to achieve right asset allocation with apt diversification. This is very important and needs right, focused, and research based approach, which is what we provide. Our Values GENUINE VISIONARY CREATIVE FOCUSED PERSISTENT Our Attributes Analytical We first understand our clients need by doing suitability analysis. For those who already have past investments, we do QRP analysis to highlight the quality, risk, and performance aspects. We also do 4P Analysis of products we recommend. This covers, Philosophy, Portfolio, Performance, Price. Such analytics based approach makes us confident and we thus assist clients in making informed decisions. Disciplined Wealth is created with patience in long term. This requires discipline which may sound simple, but is quite difficult to follow, given many behavioral biases originating from greed and fear. We stick to arduous method of educating our clients that enhances their understanding, controls their biases and keeps them on track for a long term performance. Sensible Sense evolves over time with intensive study, analysis and experiences. We bring all three along with the requisite certifications. This is much beyond an artificial intelligence, as the experience and sensitivity that a capable human mind brings along with analytical approach cannot be matched by any machine. Responsive We are ethical people and care utmost for our clients’ interests. Our such responsive attitude differentiates us from others. This is engrained on our philosophy and is practiced daily through five values as mentioned above.